Who’s your Audience? Performing Arts Attendance and Marketing: A Statistical View

Presentation in St. Catharines on March 29

Kelly Hill presented Who's your Audience? Performing Arts Attendance and Marketing: A Statistical View on March 29 at the historic Sullivan Mahoney Courthouse Theatre in downtown St. Catharines. The presentation provided current information and trends on performing arts attendance and marketing, with a touch of data on St. Catharines. The aim of this event was to further strengthen the management and marketing effectiveness of arts organizations in St. Catharines and Niagara while also providing insights to arts patrons, local businesses and politicians. Attendees deepened their understanding of trends in arts audiences and engaged in a post-presentation dialogue to share experiences and identify strategies for growing local audiences.

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