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Volunteers & donors / Nonprofit sector information

Volume: 5 Issue: 8

Legacy ID (armUID): 
This month: a report on public perceptions of charitable organizations as well as four reports on individual donors, business support and individual volunteers in the arts and culture.
ARM_vol5_no8.pdf279.49 KB


  • Based on a national telephone survey of 3,864 Canadians 18 or older, this report finds that "Canadians continue to hold their charities in high esteem, with high levels of trust in charities and those who lead them". Overall, 79% of respondents have "a lot" or "some" trust in charities. However, arts charities are trusted by only 61% of Canadians, higher only than international development organizations (57%).
  • Over the last few years, many cultural organizations have been raising funds. This report from Hill Strategies Research shows that 732,000 Canadians 15 years of age or older made financial donations worth a total of $188 million to arts and culture organizations in 2004. This represents a record level of donations by individuals to arts and culture organizations – much higher than amounts captured in surveys conducted in 2000 and 1997.
  • This Montreal report on business support for culture, based on interviews with representatives of 50 companies and an online survey completed by 210 business people, finds that the primary motivations for business sponsorships include enhancing the company’s image and reputation, contributing to the quality of life in the community, and contributing to the economic vitality of the community. For business donations, culture’s contribution to the quality of life was the main motivation.
  • Canadian arts and culture organizations rely on volunteers to fulfill many roles. This report from Hill Strategies Research shows that about 729,000 Canadians 15 or older, or 2.8% of the population in this age range, contributed volunteer labour to arts and culture organizations in 2004. The 729,000 volunteers contributed a total of 88 million hours to arts and culture organizations in 2004, equivalent to about 46,000 full-time, full-year jobs and valued at about $1.1 billion.
  • This presentation, conducted by Kelly Hill and presented by Culture Montreal, provides a portrait of individual participation in arts and culture organizations. After outlining key data on volunteers and donors from recent Hill Strategies Research reports, the presentation provides insights in the motivations and perceptions of volunteers and donors.