Volume: 9 Issue: 8
Hill Strategies has analyzed Statistics Canada's 2008 data on peforming arts organizations, with a particular focus on non-profit organizations. In 2008, non-profit performing arts organizations in Canada had operating revenues of $668 million, a 1.4% increase from 2007. Operating expenses equalled operating revenues ($668 million), leaving no collective surplus or deficit in 2008. Total attendance was 13.7 million at nearly 43,000 performances, for an average of 318 attendees per performance. Single-ticket sales accounted for almost twice as much revenue as subscription tickets ($142 million vs. $75 million).
Results by Discipline
This report examines the engagement preferences of Toronto-area performing arts attendees before, during and after performances. The report is based on nearly 3,700 responses to a survey distributed by 20 performing arts organizations that are members of the Creative Trust.
"In May 2008, the Greater Philadelphia Cultural Alliance announced an ambitious goal to double the region's cultural participation in a dozen years." This report works toward this goal of the "Engage 2020" project by providing research into how Philadelphia area residents engage with the arts. The strategies for audience engagement and development outlined in the report provide a "springboard to action to adopt a consumer-focused, organization-wide approach to product and market development".
Based on a Statistics Canada survey of the spending habits of nearly 10,000 Canadian households in 2008, this report examines variations in performing arts spending between households, including differences in average spending and the percentage of households spending any money on live performing arts. The report found that total consumer spending on live performing arts was just over $1.4 billion in 2008, which is an average of $108 per Canadian household. Between 2001 and 2008, total consumer spending on live performances increased by 49% (after inflation).