Performing arts: Attendance, donors and social impacts

Volume: 7 Issue: 6

Legacy ID (armUID): 
1120
In this issue: three reports that examine the performing arts, including American segmentation studies of performing arts attendees and donors, as well as a presentation that highlights the social impacts of performing arts attendance in Canada.
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Articles

  • This report argues that "values, beliefs, aspirations and motivations drive [performing arts] purchase and donation". The author argues that attendees' values, preferences and tastes can be used to create "a fundamentally better way to market and fundraise for the arts", rather than simply relying on past purchase behaviours.
  • The primary finding of this report is that values, beliefs, aspirations and motivations are related to donations and to donation levels in the performing arts. Rather than relying only on past donation behaviour and the personal knowledge of development staff, information about values could help create "a fundamentally better way to market and fundraise for the arts".

  • Presentation at CAPACOA

    This presentation highlights findings regarding the broad social impacts of performing arts attendance for individuals. In addition, the presentation provides key data regarding performing arts attendance in 2005 and trends in attendance since 1992.