Factors in Canadians’ Arts Attendance

Presentation in Toronto for Arts Consultants Canada

In today's complex and time-stressed environment, it is crucial for arts presenters, programmers, and consultants to have a sophisticated understanding of arts audiences and what motivates them. This session highlighted what research can (and can’t) tell us about arts audiences, including information about demographic factors and cultural crossovers, motivations underlying arts attendance, and the concept of arts engagement.

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