Audiences, markets and motivations in the performing arts

Webinar for the Performing Arts Alliance

This webinar highlights key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that performing arts managers and marketers can apply to their day-to-day work in the sector.

The presentation includes information about performing arts attendance, consumer spending, audience motivations and audience engagement.

The goal of the session was to leave participants with relevant data that could help them increase the efficiency of their marketing, fundraising and communication endeavours, as well as inspiring participants to find new ways of reaching audiences and sponsors.

(Note: large pdf file ... 3.9 MB)

The (very large) audio recording of the February 7 presentation is available at:

Read the full report