Arts statistics and management

Volume: 14 Issue: 5

In this issue: Four reports on the situation of the arts and not-for-profit management, including detailed benchmarks of the performance of U.S. arts organizations, a report on management standards for Canadian charities and not-for-profit organizations, an article on the knowledge needs of arts organizations, and a survey of digital marketing by U.S. performing arts organizations.

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  • This report provides “evidence-based insights into the health of U.S. arts and cultural organizations”, based on more than 55,000 arts and cultural organizations. The report is very detailed, with data related to 128 indices and in-depth reporting on 26 indices.

  • Enhancing governance and effectiveness

    This document from Imagine Canada, the national association of charities, is intended to support charitable organizations by providing a “Canada-wide set of shared standards for charities and nonprofits designed to strengthen their capacity in five fundamental areas: board governance; financial accountability & transparency; fundraising; staff management; and volunteer involvement.”

  • A Critical Role for Grantmakers

    Based on a literature review, exploratory interviews with arts organization leaders, a review of grantmakers’ practices, and the author’s experience, this article argues that “arts organizations must become knowledge-centric, by using knowledge to advance their missions and goals, gathering and leveraging disparate data and information, and creating a culture where knowledge is a core value”.

  • This report highlights the result of a survey of the digital marketing practices of 125 performing arts organizations in the United States. Theatres (41%) and presenting organizations (27%) accounted for over two-thirds of the respondents. As noted in the report, “125+ organizations do not make this data statistically significant”. Nevertheless, there are some interesting findings regarding the digital marketing of performing arts organizations.