Volume: 10 Issue: 9
With the perspective that "we are witnessing a dynamic shift in [cultural] participation, both in amount and in form", this series of case studies was prepared to help arts organizations attract and engage new audiences, in order to help secure their artistic and financial sustainability.
Based on a survey of 4,005 Americans 18 years of age or over, Culture Track 2011 examines attendance at visual and performing arts events, the attitudes and behaviours of cultural audiences, as well as the motivations and barriers that influence participation.
Based on the 2008 Survey of Public Participation in the Arts (Research Report 51)
This American report, based on the 2008 Survey of Public Participation in the Arts, examines "how arts organizations might best channel the myriad pathways through which Americans now engage in artistic and creative expression". More specifically, the report finds that, in 2008, 74% of American adults participated in at least one of "three primary categories, or 'modes', of arts activities: arts attendance, personal creation and performance, and arts participation through electronic media".
This report argues that "a great shift is underway as participatory arts practice moves closer to the core of public value". According to the authors, this provides the arts community with "an opportunity to engage the collaborative, co-creative, open source mindset that is present in every community". The report argues that "arts groups devoted solely to a consumption model of program delivery will slowly lose ground in a competitive marketplace".
Based on the 2010 General Social Survey
Based on a survey of approximately 7,500 Canadians 15 years or older, this report finds that virtually "all Canadians participated in an arts, culture or heritage activity in 2010". In fact, 99.7% of Canadians 15 or older participated in at least one of the 18 arts, culture or heritage activities covered by the survey.
Presentation for the Performing Arts Alliance with funding from the Department of Canadian Heritage, the Canada Council for the Arts and the Ontario Arts Council
Because many organizations in the performing arts and other cultural disciplines have similar clientele, this presentation encouraged performing arts organizations to collaborate with other organizations and to consider joint marketing endeavours in order to gain new visitors to all types of organizations. The presentation also outlined some sponsorship possibilities for performing arts organizations, by highlighting other types of businesses that are also frequented by high-spending performing arts goers.