Volume: 4 Issue: 8
Legacy ID (armUID):
This is a detailed and helpful Australian guide to conducting audience research, including advice on "how to plan an audience research campaign from inception through to analysis and implementation".
Motivations Matter: Findings and Practical Implications of a National Survey of Cultural ParticipationThis report, based on a survey of 1,231 Americans, digs deeper than typical demographic analyses to examine the motivations for arts attendance.
The Diversity of Cultural Participation, based on the same survey of 1,231 Americans as Motivations Matter, examines in more detail the arts participation decisions of survey respondents.
Based on a survey of 1,200 American adults in March of 2004 (a different survey than that which was used to prepare The Diversity of Cultural Participation and Motivations Matter), this fact sheet highlights seven key findings regarding the arts.