Arts Research Monitor articles, category = Other topics

Based on a custom-designed 2016 Survey of the Inuit Arts Economy and Statistics Canada’s 2012 Aboriginal Peoples Survey, this report outlines the economic impacts of Inuit arts in Canada. Overall, the report finds that “the Inuit arts economy contributed $87.2 million” to the country’s Gross Domestic Product (GDP) and “sustained over 2,700 full time equivalent jobs” in 2016.

An In-Depth Look at Perceptions and Attitudes about the Arts in America

Based on an online survey of 3,020 American adults in December 2015, this report summarizes responses to a series of questions about arts engagement, education, government funding, and the benefits to individuals and communities.

Summary Report

Based on five research streams (two online public surveys, two sets of focus groups, and key informant interviews), this report summarizes the “current attitudes of English-speaking Canadians about the cultural and economic value of written work”. Many English Canadians spend a significant proportion of their leisure time reading: 80% spend about five to eight hours reading each week, “representing about one-quarter of their overall leisure time”. One-half of respondents indicated that they read books in digital formats. Spending on books is about $300 per purchaser per year, or $250 yearly for each English-Canadian adult, including those who did not buy books during the past year.

(Les arts et la culture au Québec : Portrait de la perception des Québécois)

Based on an online survey of 1,410 Quebec residents (18 and older) in September 2015, this report highlights the public’s perceptions of artists, their role in society, impacts of the cultural sector, and the governmental role in supporting culture. In general, 77% of respondents believe that the arts and culture are important to them. Annual arts participation rates are 78% for cinemas, 71% for the performing arts, and 49% for museums.

This report presents the results of a random telephone survey of 1,004 Ontario residents (18 and older) in early March 2017, bearing a margin of error of plus or minus 3.1 percentage points, 19 times out of 20. Respondents were asked a series of questions about their perceptions of the arts in Ontario, with specific questions regarding the quality of life, well-being, identity, belonging, and public arts funding. A vast majority of Ontarians believe that the arts are somewhat or very important to their own lives (85%) and to life in their community (90%).

This report examines “the relationship between cultural engagement and momentary wellbeing” using a United Kingdom dataset called Mappiness, which collects information from a mobile app that captures people’s ratings of their happiness and relaxation as well as their activities at the time (including certain cultural activities). The authors caution that the dataset “is not fully representative of the UK” and that “causation cannot be directly inferred”.

Quality Metrics National Test

The Quality Metrics National Test attempted to measure the value and impact of 374 events, exhibitions, or performances produced by 150 arts and culture organizations in England between November 2015 and May 2016. The National Test used ratings from surveys of three groups of respondents: 1,358 self-assessments by cultural organization representatives, 921 peer assessments, and 19,800 public responses. Given that public respondents self-selected whether to participate in the survey, there is uncertainty as to whether the respondents provide a representative sample of the overall population of arts-goers in England.

Summarizing existing research studies and incorporating new analyses of existing statistical sources, the core argument of this report is that arts “participation builds belonging”, which can be defined as how people connect with others and engage with their communities. The report attempts to provide “compelling data and stories that demonstrate the power of the arts to build a greater sense of belonging to our communities, to our country, and to each other”.

Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.

An Assessment of Opportunities, Issues and Challenges

In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.