Arts Research Monitor articles, category = Organizational planning, management, governance & marketing

Panel discussion
There are four resources available as part of the Communicating Value conference's panel on engaging diverse audience.
Presentations by Andrew McIntyre, Morris Hargreaves McIntyre
In The Case against Arts Marketing, Andrew McIntyre argues that arts marketing practices commonly in use today do not constitute best practices. In Exploiting the Value of our Empty Seats, McIntyre argues that current subscription techniques, advertising and season brochures are aimed at the core audience, not non-attendees. In The Golden Rules of Persuasive Copy Writing, McIntyre provides rules distilled from focus groups, experience and other sources.
Presentation by Simon Van Wyk, HotHouse Interactive
These two presentations characterize the new age of digital marketing as letting your message go "out of control". Indeed, user contributions are becoming much more common. Organizations are advised to work within this framework, by "opening the front door" to the customer and giving them "the tools to talk to you".
Presentation by Anne Parsons, Mediacom
Anne Parsons' presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The presentation concludes that "the ideal relationship between a brand and its consumers is a loving one, and advertising is therefore courting, seduction and flirting".
Presentation by Alan S. Brown, WolfBrown
In a presentation about Communicating Value, Alan S. Brown outlines the "benefits emanating from the arts experience", including individual, interpersonal and community impacts. Alan S. Brown's second resource available on the conference website is a presentation about Peer-to-Peer Marketing, including key concepts, implementation approaches and marketing practices.
Canada Council for the Arts Strategic Plan 2008-11: Values and Directions

This Strategic Plan, released in early October, "sets out the values and directions that will guide the Canada Council for the Arts over the next three to five years". The Council established five core directions...

Executive Summary of the Online Survey Report

This report and the accompanying Executive Summary, prepared by Hill Strategies Research, provide an analysis of the 1,182 responses to the Canada Council's online survey regarding its strategic plan. The responses were received in May and June 2007.

Part 1 - Stakeholder Discussions

This report, prepared by Canada Council staff, summarizes discussions with four stakeholder groups: national arts service organizations; arts funders in other jurisdictions; young artists and arts administrators; and other selected organizations with an interest in the arts and in the Council's work.

Results of a National Survey
Based on a survey of 990 businesses in the fall of 2005, supplemented by two focus group sessions and 22 interviews, this report provides information about the types of organizations supported by employee volunteering, business benefits and challenges related to employee volunteering, the number of businesses that support employee volunteering, and how this support is provided.
A Guide for the Arts: How to Approach a Potential Business Sponsor
Designed for arts organizations, this brief guide to business partnerships outlines partnership benefits for businesses, how to find business partners, and key messages to convey.