Arts Research Monitor articles, category = Organizational planning, management, governance & marketing

Based on an "applied research forum" in February 2008 involving Aboriginal leaders, this report explores "the realities of Aboriginal arts administration in Canada and the needs for training and professional development in the field". Topics explored at the forum include governance, public institutions, administration, financial management and community liaison.
Based on a national survey of 218 arts organizations, this report provides data about salary levels for 21 management and administrative positions in Canadian non-profit arts organizations in 2008. Unfortunately, the report does not provide an estimate of the margin of error, given the number of survey respondents. This is a major limitation on any interpretation of the results.
Based on telephone discussions in January 2009 with 100 non-profit organizations in Ontario (including 23 cultural organizations), this report highlights key challenges and coping strategies for non-profit organizations in the current recession. The main finding of the study is that there is a "heightened sense of anxiety about funding and organizational stability, even survival, over the next two or three years".
Some Theoretical Elaborations and Practical Consequences
Motivation, ability and opportunity are three key pre-requisites to cultural attendance. This paper examines how arts organizations can better understand and use these three concepts in their audience development work.
This report "attempts to define and measure how audiences are transformed by a live performance". Despite arguments to the contrary, the report finds that "intrinsic impacts can be measured". Some of the potential intrinsic impacts examined in the report include "captivation, intellectual stimulation, emotional resonance, spiritual value, aesthetic growth and social bonding".
Panel discussion
There are four resources available as part of the Communicating Value conference's panel on engaging diverse audience.
Presentations by Andrew McIntyre, Morris Hargreaves McIntyre
In The Case against Arts Marketing, Andrew McIntyre argues that arts marketing practices commonly in use today do not constitute best practices. In Exploiting the Value of our Empty Seats, McIntyre argues that current subscription techniques, advertising and season brochures are aimed at the core audience, not non-attendees. In The Golden Rules of Persuasive Copy Writing, McIntyre provides rules distilled from focus groups, experience and other sources.
Presentation by Simon Van Wyk, HotHouse Interactive
These two presentations characterize the new age of digital marketing as letting your message go "out of control". Indeed, user contributions are becoming much more common. Organizations are advised to work within this framework, by "opening the front door" to the customer and giving them "the tools to talk to you".
Presentation by Anne Parsons, Mediacom
Anne Parsons' presentation stresses the need to start a dialogue and create a connection with recipients of marketing messages. The presentation concludes that "the ideal relationship between a brand and its consumers is a loving one, and advertising is therefore courting, seduction and flirting".
Presentation by Alan S. Brown, WolfBrown
In a presentation about Communicating Value, Alan S. Brown outlines the "benefits emanating from the arts experience", including individual, interpersonal and community impacts. Alan S. Brown's second resource available on the conference website is a presentation about Peer-to-Peer Marketing, including key concepts, implementation approaches and marketing practices.