Based on the same survey of the community investment practices of 1,500 businesses as other reports from Imagine Canada, this report examines which industry sectors tend to provide different types of support. The goal of this information is to help not-for-profit organizations “tailor their corporate fundraising to the sectors that are most likely to be responsive to their specific needs”.
Based on a national telephone survey of 3,863 Canadians aged 18 or older, this report finds that "charities continue to enjoy high levels of trust, but need to be better at telling their story". Arts charities are trusted by only 63% of Canadians, higher only than international development organizations (59%). Across the country, arts charities receive the highest levels of trust in the Atlantic provinces (all four above the Canadian average) and the lowest levels in Saskatchewan (58%) and Quebec (59%).
Statistics Canada's Satellite Account of Nonprofit Institutions and Volunteering provides information on the economic size and scope of the non-profit sector. The non-profit sector's Gross Domestic Product was $101 billion in 2007. Statistics Canada's analysis indicates that "the broader non-profit sector, which includes hospitals, universities and colleges, exceeded by more than one third the value added of the entire retail trade industry, and outpaced the value added of the mining, oil and gas extraction industry."
Based on an online survey of 1,003 American men and women who donated at least $1,000 to charitable organizations in 2007, this report finds that women play a strong role in charitable donation decisions.
Statistics Canada's Satellite Account of Nonprofit Institutions and Volunteering provides information on the economic size and scope of the non-profit sector. Overall, the non-profit sector's Gross Domestic Product (GDP) was $83 billion in 2004, or about 7% of Canada's total GDP. (The measure of economic activity in this report differs substantially from the methodology used in estimates of the cultural sector's economic impact.)