The primary finding of this report is that values, beliefs, aspirations and motivations are related to donations and to donation levels in the performing arts. Rather than relying only on past donation behaviour and the personal knowledge of development staff, information about values could help create "a fundamentally better way to market and fundraise for the arts".
Two recent reports from Hill Strategies Research investigate the social impacts of cultural activities, including book reading. Overall, the reports show that Canadians who read are more likely to be socially active than Canadians who do not read.
This recent report investigates the broad social impacts of cultural activities for individuals. It examines the relationship between four cultural activities (reading books, attending live performances, visiting art galleries and attending movie theatres) and social phenomena such as volunteering, donating, neighbourhood connections, sense of belonging and quality of life.