Based on five research streams (two online public surveys, two sets of focus groups, and key informant interviews), this report summarizes the “current attitudes of English-speaking Canadians about the cultural and economic value of written work”. Many English Canadians spend a significant proportion of their leisure time reading: 80% spend about five to eight hours reading each week, “representing about one-quarter of their overall leisure time”. One-half of respondents indicated that they read books in digital formats. Spending on books is about $300 per purchaser per year, or $250 yearly for each English-Canadian adult, including those who did not buy books during the past year.
Based on a survey of digital marketing in 130 American arts organizations, this report indicates that “organizations invested more in digital [in 2015], but challenges around funding and expertise limited digital effectiveness”. Theatres were the largest group of respondents (34%), followed by presenting organizations (22%) and museums (12%). Previous iterations of the survey covered performing arts organizations only. The survey found that 80% of responding organizations had redesigned their website within the past three years and that 51% of respondents’ tickets were sold online.
In a context where “a sizeable group of Canadians” have “identified mediated performance experiences as equal to attending live performances in person”, this report provides an initial assessment of challenges and opportunities related to digital innovation in the performing arts (and for arts presenters in particular). The report indicates that a key question for performing arts presenters is whether and how they will be able to continue to play a role as intermediaries between artists and audiences in a fully digital realm.
Based on a survey of over 14,000 attendees at performances by 23 choirs (including the Toronto Mendelssohn Choir and 22 American choruses), this report examines the experiences of audiences at live choral concerts. The goal of the research was to spur “critical reflection on how audiences construct meaning and memory from concerts of choral music, and how choruses can curate impacts through thoughtful program design”.
Based on a literature review, existing statistics, two focus groups, and a targeted survey of 30 stakeholders, this report examines “the patterns of attendance and cultural participation by young people in the theatre for young audiences (TYA) and the children’s festival sector in Canada”.
This Quebec report provides information about attendance at theatre, dance, music, comedy, circus, and magic performances in 2015. There were 17,700 performances with an admission fee in Quebec in 2015 (a 3% increase from 2009), which attracted 6.7 million attendees (a 9% decrease from 2009). Box office revenues decreased from $274 million in 2009 to $233 million in 2015 (-15%).
Based on a survey of 367 dance companies, training schools, presenters, and service organizations, this report “aims to provide new knowledge and a more nuanced understanding of the social impact of dance organizations in Canada”. The report defines social impact to include “the physical, emotional, and psychological well-being of individuals and communities”.
Statistics Canada's biennial performing arts data provide information about not-for-profit and for-profit organizations in Canada. Operating revenues were $1.91 billion for all performing arts groups in 2014. Not-for-profit performing organizations had $832 million in total revenues in 2014.
This American report highlights findings from a “convening” of about 50 museum and education practitioners, funders, and policy experts, which had the goal of launching “a national dialogue about the future of education and how leaders from the worlds of education and museums can work together to integrate the nation’s educational assets into a vibrant learning grid”. A “vibrant learning grid” would be “a flexible and radically personalized learning ecosystem that meets the needs of all learners”.
This report highlights attendance statistics at 422 Quebec museums, interpretive centres, and exhibition spaces (excluding artist-run centres). In 2015, total attendance was 14.0 million, slightly below the record level from 2013 (14.2 million). The report notes that school attendance showed a recent decrease, falling from over 1 million in previous years to 843,000 in 2015.