This qualitative research paper investigated "the complex motivations of theatre audiences" based on "40 semi-structured in-depth interviews" with "highly theatre-literate" audience members in Britain and Australia. The study found that "the key motivating factor for respondents was the pursuit of emotional experiences and impact". More specifically, "the vast majority of respondents talked at some length about their emotional response to theatre", using descriptions such as "tense", "moving", "harrowing", "powerful" and "hitting an emotional chord". The author indicates that "emotion emerged as a powerful drug which keeps theatre audiences coming back for more".
This report examines Canadians' performing arts participation based on a combination online and telephone survey of 1,031 adults. When asked "How often have you attended performing arts performances by professional artists over the past 12 months?", 75% of respondents indicated that they attended at least once.
The Vital Signs series provides local information about a range of social issues, including the arts. The arts-related information in the Vital Signs series examines performing arts and festival participation rates in eight Census Metropolitan Areas in five provinces (Victoria, Kelowna, Calgary, Sudbury, Hamilton, Toronto, Montreal and Saint John). This information is based on a special request from Statistics Canada's 2010 General Social Survey.
This report examines the arts, culture and heritage activities of provincial residents in 2010, with comparisons to previous surveys in 1992, 1998 and 2005. Based on Statistics Canada's General Social Surveys in these years, the report finds that:
"All residents in each province participated in at least one arts, culture or heritage activity in 2010."
"In all provinces, participation in many arts, culture and heritage activities has increased over the past 18 years."
This report provides information about attendance at all theatre, dance, music, comedy, circus and magic performances in Quebec in 2010. Total attendance was 7.0 million, a 6% decrease from 2009. As a consequence, box office revenues decreased by 10% between 2009 and 2010 (from $275 to $247 million). Box office revenues per paying spectator decreased from $41.97 in 2009 to $40.09 in 2010 (a 5% decrease).
Because many organizations in the performing arts and other cultural disciplines have similar clientele, this presentation encouraged performing arts organizations to collaborate with other organizations and to consider joint marketing endeavours in order to gain new visitors to all types of organizations. The presentation also outlined some sponsorship possibilities for performing arts organizations, by highlighting other types of businesses that are also frequented by high-spending performing arts goers.
Based on a survey of approximately 7,500 Canadians 15 years or older, this report finds that virtually "all Canadians participated in an arts, culture or heritage activity in 2010". In fact, 99.7% of Canadians 15 or older participated in at least one of the 18 arts, culture or heritage activities covered by the survey.
Based on a survey of 4,005 Americans 18 years of age or over, Culture Track 2011 examines attendance at visual and performing arts events, the attitudes and behaviours of cultural audiences, as well as the motivations and barriers that influence participation.
With the perspective that "we are witnessing a dynamic shift in [cultural] participation, both in amount and in form", this series of case studies was prepared to help arts organizations attract and engage new audiences, in order to help secure their artistic and financial sustainability.
Based on a survey of senior arts education staff members and artistic directors of 50 Toronto-area performing arts companies, this report provides information about "the range, reach and impact of the arts education programs of dance, music, opera and theatre organizations in the Toronto area".